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Here's Why Your Business Needs Its Own Mobile App
Melanie Haselmayr , Contributor
Last year I wrote an article on How to Build Your First Mobile App in 12 Steps, which proved to be very popular with readers. So today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Mobile Technology Levels Playing Field for Small Businesses
Mobile technology is equalizing opportunities of businesses regardless of their size. Technologies and capabilities are now more readily available.
In its most recent study, AT&T and the Small Business & Entrepreneurship Council found that smartphones and tablets save business owners approximately 2 billion hours per year. Small business owners in America save $65 billion annually by using mobile technology. Small business use of smartphone technology has increased from 85% in 2013 ro 94% this year. About 33% of small businesses save 150 hours per year by using mobile apps, and most businesses using apps to increase productivity save $6,000 per year on average.
Mobile apps: The next frontier for business
For small businesses looking to expand their horizons, a simple website is no longer enough. That doesn't mean the Internet is not still a necessary place of business – quite the opposite. But in order to stay ahead of the curve and compete with larger, more established enterprises, small companies should look to develop their own mobile app for smart phones.